Comments on: Getting In Front of Your Target Market In a BIG Way http://www.eatova.com/2009/10/08/getting-in-front-of-your-target-market-in-a-big-way-2/ Sydni Craig-Hart, the VA Success coach, shares her proven strategies, teaching aspiring, new and established Virtual Assistants how to quickly create a thriving, profitable home-based business. Following Sydni's simple, easy-to-implement techniques will help you to significantly boost your income and grow your business at lightening speed! Sun, 11 Dec 2011 10:36:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sydni Craig-Hart http://www.eatova.com/2009/10/08/getting-in-front-of-your-target-market-in-a-big-way-2/comment-page-1/#comment-665 Sydni Craig-Hart Mon, 12 Oct 2009 23:18:34 +0000 http://www.eatova.com/?p=1298#comment-665 Hi Ann, Thanks for your comment! I really appreciate your response to the article. I agree that many have been hit hard by economic challenges. That fact cannot be ignored, nor should it be minimized. In fact, it's all the more reason to step up one's marketing efforts. Which doesn't have to cost thousands or even hundreds of dollars. For instance, about a month ago I paid $16 to attend a Meet-Up networking event in the next town. There was a cash bar, hors d'oeuvres, lots of networking and a presentation about how to use LinkedIn to grow your business. I really enjoyed myself and, among others, met a wonderful woman with a consulting business who hired me the following week for some marketing coaching. So, that $16 and 2 hours of my time turned into a paying client and a great new contact right in my backyard. My point in the article was to take advantage of opportunities to networking with your target market en-mass. Does that mean paying $1K to attend and event, along with travel expenses? Sure! If you can do it. But, if not, you can just as easily market your business at inexpensive, local events that hold just as much potential. I wish you much success in your efforts to grow your business....I know that you will continue to succeed! Warm regards, Sydni Hi Ann,

Thanks for your comment! I really appreciate your response to the article.

I agree that many have been hit hard by economic challenges. That fact cannot be ignored, nor should it be minimized. In fact, it’s all the more reason to step up one’s marketing efforts. Which doesn’t have to cost thousands or even hundreds of dollars. For instance, about a month ago I paid $16 to attend a Meet-Up networking event in the next town. There was a cash bar, hors d’oeuvres, lots of networking and a presentation about how to use LinkedIn to grow your business. I really enjoyed myself and, among others, met a wonderful woman with a consulting business who hired me the following week for some marketing coaching. So, that $16 and 2 hours of my time turned into a paying client and a great new contact right in my backyard.

My point in the article was to take advantage of opportunities to networking with your target market en-mass. Does that mean paying $1K to attend and event, along with travel expenses? Sure! If you can do it. But, if not, you can just as easily market your business at inexpensive, local events that hold just as much potential.

I wish you much success in your efforts to grow your business….I know that you will continue to succeed!

Warm regards,

Sydni

]]> By: JUstine Curtis - My Virtual Assistant http://www.eatova.com/2009/10/08/getting-in-front-of-your-target-market-in-a-big-way-2/comment-page-1/#comment-664 JUstine Curtis - My Virtual Assistant Fri, 09 Oct 2009 08:34:16 +0000 http://www.eatova.com/?p=1298#comment-664 Great article Sydni and I couldn't agree more. It's a number one essential to invest both in your own personal development and that of your business. And as for getting in front of your target audience, Mastermind groups like this are perfect. You're putting yourself in front of dynamic people who are ready to invest in their businesses and will not quibble and gripe every time you bill them. They are more interested in the overall bigger picture of making their buinesses grow and prosper and recognise the role that a top notch virtual assistant can have in that growth. Great article Sydni and I couldn’t agree more. It’s a number one essential to invest both in your own personal development and that of your business. And as for getting in front of your target audience, Mastermind groups like this are perfect. You’re putting yourself in front of dynamic people who are ready to invest in their businesses and will not quibble and gripe every time you bill them. They are more interested in the overall bigger picture of making their buinesses grow and prosper and recognise the role that a top notch virtual assistant can have in that growth.

]]> By: Ann http://www.eatova.com/2009/10/08/getting-in-front-of-your-target-market-in-a-big-way-2/comment-page-1/#comment-663 Ann Thu, 08 Oct 2009 19:21:07 +0000 http://www.eatova.com/?p=1298#comment-663 "I try not to get irritated when I hear VAs say, “Oh, I can’t afford to go to any events, they cost too much money!“  That thought should NEVER cross our minds, let alone come out of our mouths." Yes, we should be willing to invest in our business and development. However, please be mindful, some of us have been struck very hard by the economy. We've lost clients. Our spouses have been out of work for prolonged periods of time. Our homes have been in foreclosure. The reality of bankruptcy is looming before us. For the first time in our lives, we are forced to accept public assistance to survive. So instead of fighting back irritation, perhaps the first inclination should be compassion for those of us who truly cannot afford to take advantage of these great opportunities. “I try not to get irritated when I hear VAs say, “Oh, I can’t afford to go to any events, they cost too much money!“  That thought should NEVER cross our minds, let alone come out of our mouths.”

Yes, we should be willing to invest in our business and development. However, please be mindful, some of us have been struck very hard by the economy. We’ve lost clients. Our spouses have been out of work for prolonged periods of time. Our homes have been in foreclosure. The reality of bankruptcy is looming before us. For the first time in our lives, we are forced to accept public assistance to survive.

So instead of fighting back irritation, perhaps the first inclination should be compassion for those of us who truly cannot afford to take advantage of these great opportunities.

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