Monthly ArchiveMay 2013
Target Market Wil Hart on 25 May 2013
You say that you want more clients. Is that really true? Examine your marketing efforts over the past six weeks. What have you done to actually enroll new clients? Perhaps you sent a few emails out. Maybe you made a few new connections on LinkedIn. What have you really done? I want to challenge you to take a different look at getting new clients.
Peruse your contact files of the people you have known for quite some time. Is there anyone in your personal network that does not fully understand what you do in your business? Notice that I didnâ€™t say â€˜Is there anyone who does not know you are in businessâ€™. That is important. If people know that you have a business but do not clearly understand what you do and whom you serve, they will not be able to help you build your business.
Again, look in your personal network and examine the people that you know well. Would your family and friends be able to explain to a prospective customer who your target market is and how you help solve their problems? Make that part of your marketing strategy. Educate your warm market, or people who know you well about your Virtual Assistance company. Educate them in a way so that they will be able to help you find your next client. You will be surprised at the number of referrals that come your way after you take this very important action. Here is a challenge for you to enroll your next client.
If you repeat the following steps as a part of your marketing plan, you will reap several amazing benefits.
7 Step Marketing Strategy
Step 1: Choose 5 people from your network. (Do more if you are really ambitious.)
Step 2: Invite them individually to learn about your VA business. Set up a coffee, lunch or phone date.
Step 3: Teach about the following things:
- Your target market and the problems they face.
- How you solve the problems of your target market and the benefits your clients receive from working with you.
- How you improve the lives of your clients with the work you do.
- How people in your network can make introductions for you.
Step 4: Ask your contact if they have any questions. Clarify any misunderstandings.
Step 5: Ask your contact if they could explain what you do to someone else. (If not, help them to do so.)
Step 6: Ask your contact if they know anyone who is facing the same struggles from Step 3.
Step 7: Make arrangements for your contact to make an introduction for you.
Do you think that you can follow this easy formula for acquiring new clients? If you want to grow your business, you would do well to tap into the network of people that you already know. A warm lead may be easily found in your warm market. One of your personal contacts may need your services or they may be able to quickly introduce you to someone who does. Make sure that the people who are close to you are able to articulate what you do in business. It is an intelligent way of building a free sales force of people who know you and want you to succeed!
Virtual Assistant Sydni Craig-Hart on 10 May 2013
If you have not yet heard, we are hosting a free training that will show you exactly how you can use your administrative background to start your own Virtual Assistance business. This special training is a direct response to the many inquiries that we receive on a daily basis: â€˜How do I get started? What is a VA? How do I get clients? How do I approach people? How do I get the courage to be my own boss?â€™ You will get the answers to these and many other questions. If you are not registered, click the link below.
Here are the top three reasons why you should register and join us for this training.
Reason #1 â€“ Learn How To Become Your Own Boss
Picture yourself at your desk in your corporate job. You are the Executive Assistant to a C-Level manager and you have been for years. Your employer probably travels the world to handle business deals and you are helping him (or her) every step of the way. It is your objective to manage travel, produce and finalize presentations, connect with clients in different parts of the world, while at the same time holding the fort down in the home office. You are truly an asset in make multi-million dollar deals a success.
But, you donâ€™t receive a fraction of the credit that you deserve. The skills that you have developed over the years can be your ticket to becoming your own boss. There are millions of small business owners who need the exact same assistance that your C-Level employer requires of you. The only difference is that you would now become the CEO of your own company. Â There is no one to tell you what time to punch the time clock. There is no one who will tell you how much you are getting paid. No more! You have just recognized that you have the ability to create the life you want with the talent and expertise that you already possess.
Reason #2 â€“ Learn How To Establish Your Fees
We will teach you how to set up a fee structure that will enable you to support your lifestyle from the comfort of your own home. If a large corporation has paid you for your skills you can certainly make the same money when you become an entrepreneur. How can you do this? You need to make solid plans when you decide to become a Virtual Assistant. Fee structure is important because you will have to replace the income that you once had when you were employed.
Determine how much money you need to make. This should include estimates for taxes, insurances and other expenses that you have in your household. We have a simple formula that will help you to do this quickly and without getting a headache.
Reason #3 â€“ Learn How To Market Yourself
As a Virtual Assistant, you are in the business of solving problems for your customers and turning a profit for your company. Implementing a good marketing strategy is imperative for you to stay in business. Are you apprehensive about showcasing your skills to the world? Itâ€™s ok! Many people are and with a little training and practice, you can become adept at marketing your much-needed services.
Let me give you a preview of some simple tactics that you can implement as soon as possible. Remember that your prospects have problems. You, as a virtual assistant provide solutions. Your clients receive big benefits from partnering with you. Always remember to look at your business from the perspective of Problem â€“ Solution â€“ Benefits. Shifting your paradigm to this way of thinking will remove stress and motivate you to help people get the relief they seek. You are an oasis in the desert for your clients.
There is so much more to share! We look forward to working with you during the free training session that is quickly approaching. Register. Mark your calendar. Have fun and learn!
You can become a very successful Virtual Assistant if you focus on the right things at the right time. For example, if you are interested in becoming a virtual assistant but have not yet started your business, that is the perfect time to focus on YOU. Here are some things that you want to consider.
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