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Marketing &Mindset &Motivation &Virtual Assistant Wil Hart on 17 Apr 2015

Where in the HECK have you been?

We know that you’ve been wondering…

Sydni and I have been getting this question a LOT lately. “Where in the HECK have you been?

But, you will be ecstatic when you hear why we have been hibernating for so long. Plus, you are going to benefit a great deal!

So, this note is much less about us and MORE about you and your future.

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For the past year and some months, a whole LOT of coolness has been happening in the world of Smart Simple Marketing (SSM) and Executive Assistant to Virtual Assistant (EAtoVA)

There has been a host of projects that we’ve worked on that has enabled us to hone our skills so that you can get better at developing yours

We have had top notch clients hire us; big name organizations such as:

  • Verizon
  • Oracle
  • Google

Yep, you read that correctly… GOOGLE! And these are just a few of the amazing companies that we have partnered with. Very shortly, you will see how this is going to help YOU to develop your own successful business.

It doesn’t matter if you want to be a Virtual Assistant, an Online Business Manager or a consultant. We are so much better at drilling down what our audience needs and empowering you with the knowledge, skills and resources that will help you to surpass your wildest dreams.

Remember those big organizations that I told you about a minute ago? Well, it gets even better for you… We are now partners with a company that you may have heard of before. it just so happens that it is the nations largest email marketing firm… Constant Contact!

Let me tell you part of the story as to why we’ve been so short on time (and thus away from you for so long).

We have developed a partnership with Constant Contact that keeps both Sydni and I tremendously busy. First, let me share one of the great benefits of this alliance.

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Before joining forces with this amazing company, we spent 100% of our business in a virtual environment. That’s right, we conducted the majority of our business online.

Now, we speak in front of hundreds of people each quarter and the results have been astounding! In fewer than 15 months we have been able to build a database of over 1,500 prospects. Many of them have become clients of ours.

How is this helpful to you? Well, we are living proof that public speaking is a great way to grow your business. When you speak in front of a live audience (or a virtual one), you gain instant credibility and expert status. (Be sure to make a note of this marketing strategy. This piece of advice is a freebie 🙂

Because of our relationship with Constant Contact, we have earned a few certifications as well. These certifications prove that we have gone through a stringent vetting process and Constant Contact now gladly funnels fresh leads to our company. (See why we’ve been away for so long?)

Here is where this gets really good for you. Now that we are Master Certified Trainers and consultants that are vetted by Constant Contact, that means we have so much more valuable content and resources to share with you!

Very shortly, we will be inviting you to online trainings, live seminars (if you live near San Francisco) and other courses and resources that will help you to master email marketing. Whether you use email marketing for yourself or for your clients, we have exactly what you need to take your marketing skills to an expert level.

Trust me, you will want to join some of these events…

CLAIM YOUR Seat For Our Online Master Class

This is the training that will teach you exactly what you need to know



Here at EAtoVA, we have always been big on working with mentors in order to grow our business. So, we have started working with new mentors who have opened our minds to new and exciting possibilities in business.

One of the reasons we created EAtoVA was to make and easier path for individuals who wanted to start and grow their very own Virtual Assistants business. If we can show you some short cuts and speed up your learning curve, that is exactly what we want to do for you!

So what are some of the things that we have acquired from our mentors? We now have the skills to:

  • Identify customer problems more easily
  • Solve customer problems more quickly
  • Educate our audience more thoroughly
  • Create and implement marketing strategies
  • Build marketing funnels

… and the list goes on

Now, we will share with you the vast marketing knowledge that we have acquired. You will learn exactly what we know. Most importantly, you will build the business that you have always wanted.

Stick closely because this is great news for you as a business owner. We have so many wonderful goodies to share with you in the days to come!

CLAIM YOUR Seat For Our Online Master Class

This is the training that will teach you exactly what you need to know


Achieving Goals &Mindset &Motivation Wil Hart on 17 Dec 2013

#007 VA Success Cafe: How To Be Inspired By Your Goals Daily

Achieving Goals &Mindset &Motivation Wil Hart on 03 Dec 2013

Discover Your Fears And 3 Ways To Overcome Them

No Fear ConceptOne of the best definitions I have ever heard for the word FEAR is False Expectations Appearing Real.

It goes without saying that starting and running your own business can appear to be a scary undertaking. For some it is horrifying. For many others, it is a thrilling prospect of creativity and opportunity.

Fear can sap your energy and hold you back from making progress in your business. How though, can you discover whether or not fear has a grip on you?

Start by analyzing your habits. When you have an important task to complete, do you have the habit of diving into the work and completing it as soon as possible? Or, do you put the task off for later because you want to make sure that everything you need is in the right order and perfect.

If you tend to put things off by allowing ‘busy work’ and distractions to overwhelm you, it may be that you have the fear of completing tasks. Just thinking about the work that it will take to get a new client, write a few blog posts, or attend a networking event seems exhausting and complicated. This is a prime case of “readyaimwait“! Continue Reading »

Mindset &Motivation Wil Hart on 18 Nov 2013

Virtual Assistants Remember This Number: $989.6 Billion

opportunity_1 rsz halfYes, BILLION with a capital “B”.

What is significant about this number and how does it affect you as a Virtual Assistant? First, let me tell you where I found this number and why I was so excited about the other statistics that go along with it. I was reading Forbes.com and came across an article that was written by Jason Nazar.

The article highlighted some very helpful information. First, I want you to think about the number of clients that you need in your business. Is it 5, 7 or 10? Whatever it is, you should determine how many clients you need and the amount that you will charge them for working with you. Here is why! The article pointed out that there are over 22 million entrepreneurs that are self-employed. Of course that include you and me, and many of our friends and colleagues. How many of the more than 22 million do you need to enroll as clients?

Another really cool and exciting figure is $989,600,000,000! In the year 2011, the mass of self-employed businesses generated $989.6 billion in revenue. What was your cut of that amount? What is more important, can you see the possibilities that are available for your business? You as a Virtual Assistant have the possibility of cutting yourself a slice of a ginormous pie. How can you do it?

Upgrade Your Mindset

One of the major hurdles that we at EAtoVA help our clients to overcome is limiting beliefs that Virtual Assistants contend with. When working as support personnel in the corporate world, you were told to get this, handle that, be here, go there and here is how much you will get paid. Now, as a self-employed individual, you may forget that you have full reign to call the shots of your business. So, it becomes difficult to step into the roll of a boss because you are so used to having your schedule and your value dictated to you.

You can end that trend by developing the determination to succeed. Start by acknowledging the beliefs that are holding you back from creating the life that you desire. Think about how those beliefs are affecting the progress of your business. Set business goals for yourself. Create a plan that will help you to get there. Stay focused and follow through on your plan.

I invited you to listen to a workshop that will assist you in doing just that. To get your copy of this helpful information, CLICK this link. I look forward to seeing you tap into the wealth of opportunity that is just ahead of you!

Mindset &Motivation Wil Hart on 16 Sep 2013

Motive Check… Why Are You Doing This?

motivation7 draft2What is in it for you? Would you like to see what is truly in your heard and why you are doing (or not doing) what it takes to reach your business goals?

Answer a few questions for yourself. How did you come across this article? Do you already have a Virtual Assistance business or are you seeking more information on how to create your own business? Why are you interested in the Virtual Assistance industry?

It is good to ask yourself these questions because you will want to get to the bottom of your motivation for gathering information. It is quite possible that you are (or were) an administrative support professional who is tired of the daily commute, office politics and the glass ceiling of compensation that you continue to bang your head against.

It is also possible that you have the desire to create your own income because your personal and family goals are the driving force that will get you started AND KEEP you in business for years to come. Do you have a desire to dictate your own schedule? If so, what is the motive behind that? Is it because you have an aging relative who needs constant assistance? Or, is it important for you to take your children to and from school without worrying about the heavy traffic jams that plague your commute to work?

Whatever your motive is, clarify it and hold it close to your heart. Your motive is what will get you started, keep you going and drive the success that you seek. I have an example that highlights the importance of motive. Have you ever known a person that kept a job that they hated? Every single day for years, they go into the same place of employment although they hate it. Perhaps you have even asked them, “Why do you stay in that job?” Their answer (which explains their motive), “I need the money”, or “I feel secure.”

Motive a powerful force that will keep you in a bad situation or yank you out of it and get you on the road to fulfilling your true goals in life. So, I ask you again, “What is your motive? Why are you seeking to learn more about starting your own business? Why have you already started your business? What keeps you excited about staying in business?

What is YOUR motive?

Marketing &Mindset &Target Market &Virtual Assistant Wil Hart on 08 May 2013

It’s ALL about YOU (… or is it?)

customer 2You can become a very successful Virtual Assistant if you focus on the right things at the right time. For example, if you are interested in becoming a virtual assistant but have not yet started your business, that is the perfect time to focus on YOU. Here are some things that you want to consider.

You Focus

Do you have: Continue Reading »

Mindset Wil Hart on 26 Apr 2013

Hire Yourself, Fire Your Boss

I have no doubt that you are an amazing administrative professional. The skills that you currently possess may be enough for you to get starting in your new career as a Virtual Assistant. Although you will need to acquire new skills (as normal), the base knowledge and skillset that you possess could put you on the road to becoming an entrepreneur. What do I mean by that?

You Have The Needed Skills

The work that you are doing right now as an Executive or Administrative Assistant is currently paying your bills, correct? Great! It doesn’t matter if your in a law firm, an investment company or in the healthcare industry, your skillset is a wonderful asset to you. Think of the many activities that you engage on a daily basis. You are probably experienced in some or all of the following: Continue Reading »

Mindset &Social Media &Technology Wil Hart on 21 Jan 2013

3 Ways To Go Deeper than A “LIKE”

The world of technology is bold, beautiful and downright fancy. We have entered an age of doing almost everything at the push of a button or at the click of a mouse (or track pad you Mac lovers). One of the dangers of technology is that it may be adversely affecting our ability to focus, share and think.

In our quick pace lifestyle, we have learned to stick and move with the newest technology available. However, we have more questions than ever before.

We have the ability to share information at lightning speed. However, we are missing out on making human connections.

We are capable of “Liking” things, without expressing the why behind it.

In this article, it is my goal to help you to slow down and think about what is important for you as a Virtual Assistant. Take time to think about why and how you are using social media. Are you willing to make a deeper connection with the people behind the avatar? When you read a blog post, an article or come across other things that you enjoy, make it your goal to develop a deeper relationship.

Here are three strategies that you can use to make a deeper connection than just clicking the “LIKE” button.

Give A Reason: There is a certain motivation that forces you to click the LIKE button. In order to make a deeper connection, share why you like the thing. Did you read a blog post that gave you a new idea to improve your business? That deserves a LIKE! Did a Facebook friend share new technology that may halve the effort you put into completing a task? LIKE! Whatever the motivation is, give a specific reason for the LIKE.

Ask Questions: If you see a video that is helpful to you and you decide to click the LIKE button, look for a comment box. Ask the presenter a question. This will create an engaging conversation. A few examples of questions you may ask are: What was your inspiration for making that video? How did you get such awesome lighting? When is your next video coming out? With questions, you can get into the mind of the author of the material that you enjoy.

Share Your Thoughts and Experiences: Your feelings, thoughts and experiences are so valuable to other LIKE’rs out there. Deepen your online relationships by sharing. The next time you read a fascinating article that is relevant to you, offer your experience and thoughts. Just as you have benefited from the content, the author will benefit from your heartfelt expressions.

The progression of technology is a wonderful boon to our modern lifestyle. Take time to think about why you want to hit the LIKE button. When you do so, add one of the strategies above in order to create deeper connections with the real people who are online. (Don’t forget to LIKE this blog post and tell me why :-))

Mindset Wil Hart on 18 Jan 2013

3 Steps For Realizing Your Goals

You do not want to miss the mark of accomplishing your 2013 goals! How are you going to put yourself in the best position to realize your dreams? Think about the 5 most important goals that you want to accomplish this year. Are you having difficulty remembering what those goals are? If so, you don’t have any goals. I remember when I was a young athlete, I heard a quote that has motivated me up to this point, “Dreams are dreams until you write them down. Then they become goals.” I don’t remember whom to credit for those fine words, but they sure are helpful.

I recently read the results of a study that was conducted by Gail Matthews, Ph.D. She is a clinical psychologist who focuses on life transitions and overcoming barriers to success. Dr. Matthews discovered that a specific focus group on average accomplished 76% of their goals. How would your Virtual Assistance business benefit if you accomplished 76% of your goals? I know that you would see a marked improvement in your success as an entrepreneur. But, what did these individuals do who experienced such remarkable results? There were three things they did that I hope you will implement in your business.

  1. Their goals were written and rated. The rating included the following:
    • Level of difficulty
    • Level of importance
    • Level of skill and resources needed in order to accomplish the goal.
    • Level of commitment and motivation
  2. Their goals had written action commitments.
  3. They created an accountability system.

If you want to start or grow a successful Virtual Assistance company, you can realize your goals by implementing this same strategy. Here is how you can take action now.

  • Write out the goals that are important to your business and to your life.
  • Write out the action steps that will position you to complete those goals.
  • Create an accountability system by involving a friend or colleague who is willing to help you stay focused. Sharing a weekly progress report with them will give you the juice you need to keep pressing forward.

The process is really simple. However, the activity part may be where you need the most help. The thing that especially fascinated me about this study is that the suggestions are closely related to a goal setting formula that I have been using for years. You can take the information above and create your own system for accomplishing goals or you can just use mine. Email me at Wil@EAtoVA.com and I will send over your Goal Setting Formula.

January is now half over. In the snap of a finger, July will be knocking on your door. Are you ready to stop planning and start taking action on the objectives that you have set for your business? Do not allow another year to go by with you having unfulfilled dreams. Commit to yourself and to the process of setting goals and accomplishing them. By doing so, you will flourish as a Virtual Assistant.

Achieving Goals &Mindset &Virtual Assistant Wil Hart on 07 Jan 2013

3 Reasons To Ask Yourself “Why?”

Let’s be honest! If you look back at the previous 12 months of your life, do you find things that are noteworthy or humdrum?

Noteworthy – (adjective) Significant or unusual.

Examples of things that are noteworthy:

  • Accomplishing meaningful goals.
  • Building or repairing important relationships.
  • Breaking through a paralyzing limiting belief.

Humdrum – (adjective) Lacking excitement or variety; dull; monotonous.

Examples of things that are humdrum:

  • Allowing hours, days and months to pass you by without making quality contributions to your life or that of others.
  • Embracing a life that is stuck in a rut.
  • Empowering others to dictate how your life will turn out.

Do you recall the day when you planted the idea in your mind to start your own Virtual Assistance business? Has that seed sprouted and begun to flourish? Did the idea motivate you to take some action in order to create a vision for yourself, set some goals and act on those goals?

If your seed of a thought has not yet sprouted, I can tell you exactly the reason it lays dormant in your mind. Your ‘WHY’ is not BIG enough! I cannot stress the importance of having a tremendous motivating factor. I know the feeling of setting a goal and shortly forgetting about it because it wasn’t strong enough to move me to action. Have you ever felt that way?

Here are 3 reasons you need to have a compelling ‘WHY’ in order to become a successful Virtual Assistant. This will force that implanted mental seed to germinate. Knowing your BIG WHY will do the following:

  1. Force you to be relentless. Have you ever been in a financial bind? It is amazing the resources that become available to you when you need money fast. (Just to be clear, I do imply legal resources.) During that time, when your mortgage is due, you won’t stop searching until you have a solution to the problem. The same is true when you are seeking to build your own business. You will find the resources and the mentors who can help you to be successful in business. You will not allow anything to stop you from doing so.
  2. Compel you to complete projects. A successful business is the result of completing a series of projects. When you have a vision of the type of business that you want to create, you will then need to map out the action steps that will enable you to accomplish your goals. Completing those action steps fulfills your goals.
  3. Empower you to create a life-enhancing business. We all have to work in order to provide for our families. If that isn’t a BIG WHY for showing up at a place of employment (that you may detest), I don’t know what is. I have spent the majority of my career as an employee. If you were to ask me why I worked for the companies that I’ve worked for, I would’ve stated, “I have to eat and pay bills!” That was my BIG WHY. If you’d like to know why I am now self-employed, send me an email and I will gladly share with you my new BIG WHY.

If you look back at 2012, do you find that experienced a year that was noteworthy or humdrum? If you were aiming for noteworthy and accomplished it, then CONGRATS! If you have just realizes you were living a humdrum year and want to make a change, I invite you to start where you stand and strive for something more. If you are now an employed administrative professional, think of ways that you can make your 2013 year-end review remarkable! Make a list of trainings that you can take. Look for daily tasks that you can complete quicker so as to improve your productivity.

If you are already working full-time as a Virtual Assistant, focus on how you can make 2013 a noteworthy year. Define what success means for you. It may be enrolling a certain number of clients or earning a specific income. Whatever the case, clarify your vision for success so that you can invest outstanding contributions to the fulfillment of your goals. Start taking the appropriate action today. Would you like a copy of the formula that I use to help me stay focused on my vision and take the right action to completing my vision? Email me (Wil@EAtoVA.com)!

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