I Can Help You: Marketing Made Easy

You have started your business. Congratulations!

Now, what is more important than starting a business?  STAYING IN BUSINESS!

A few weeks ago, we discussed the importance of having a powerful mindset that will support all of your business and life goals.  Here is a mindset to adopt about marketing your business: “if you do not market your skills, knowledge and services, you will not be in business for long.”  Attracting clients to your company is how you will thrive in business.

Please decide now what type of business you want to have.  Is it a not-for-profit organization?  Are you looking forward to running a business that is struggling to stay afloat in the market? Or, do you want a business that is bustling, exciting and providing the lifestyle that you desire?

If you had to choose right now, which of the scenarios above would describe your business goals?  The easiest way to create a successful business is to market yourself effectively.  Marketing is sharing your knowledge, skills and services with people who are already looking for them.  There are companies and solopreneurs in the world who are desperately seeking to find what you have to offer. Marketing effectively is your way of saying, “Here I am.  I can help you.”  There are hundreds of methods and strategies available for you to share your message with the people who need you most.

I am going to teach you the easiest and least stressful way to attract a few clients when you are first starting out in business.  Remember this key point, marketing is simply standing up and saying to the people who are looking for you, “Here I am. I can help you.”  If prospective clients are already looking for you, how will you communicate with them?  Your message must be crystal clear.  So, how do you clarify your ‘here I am, I can help you’ message?   You can do so by answering these questions:

1. What problems do you solve? Every business fills a need. People pay you for a physical product, service rendered or for your consultation.  All of these aspects of business solve some sort of problem.  It is important that you clearly identify with the problems of those whom you serve.
2. Whom do you serve?  There are a lot of people, businesses and organizations in the world.  Define who you specifically work with.  This is your target market. When you clearly discuss whom you work with, other people will quickly pinpoint the individuals in their networks that need you.  They can refer business to you.
3. What benefits do they receive?  This is the reason satisfied customers will refer you to their friends and colleagues.  When you solve their problems they are happy, comfortable and joyful.  Define some of the benefits that your clients receive from working with you.

Now, it’s time for the strategy.  Your initial marketing strategy should be to make full use of your warm market.  This is the group of people whom you already know.  They trust you and can vouch for your character and in many cases the work that you produce.  Where can you find them?  Start with your workmates, family and friends.  Any person that knows, trusts, and likes you should be notified about your new business.  They may be in a great position to help you.

Marketing becomes quite easy when you have the right mindset towards it.  There is no need for you to feel hesitant about reaching out to the people who are already in need of your help.  Think back to when you were working for other people.  Each time you interviewed for a new J-O-B, the employer was simply asking you, “How can you help our company?”  Before you were even offered the interview, they likely needed a piece of paper that listed much of your previous work experience.  Your resume was the ticket into an interview.  What is a resume?   A resume is a marketing document that details reasons why a candidate is a good fit for an employer.

Does that perspective help you with your mindset about marketing?  When you market your knowledge, skills and services, you are positioning yourself in front of people who have already been looking for you. They need you. So, stand up and say, “Here I am. I can help you.”

Would you like additional training to learn how to market your business authentically?  Join our tele-series where we will teach you our Successful VA System 2.0.