choosing target market – Virtual Assistant Success Strategies

Wil Hart on December 11, 2013

Use The Caterpillar Method Of Business Growth

There are so many examples in the insect world that can help you with building your Virtual Assistance business. Stretch your imagination for a bit and try to think as if you were a caterpillar.

Have you ever wondered if a caterpillar looks forward to becoming a beautiful monarch butterfly? As a human, we can sit back and thoroughly appreciate this fascinating process.

Even people who find caterpillars icky or creepy, likely find immeasurable beauty in the monarch. Do you find it lovely?

Why should you consider thinking like a caterpillar?

The monarch butterfly has 4 stages of its life. What stage of your Virtual Assistance business are you in? What is your BIG PICTURE goal? I hope that you look forward to creating a business as gorgeous as the monarch (but with a longer life-span).

Phase I – Foundation Continue Reading>>

Wil Hart on October 15, 2013

5 Pieces To Effective Business Conversations

Have you ever had that feeling? You know what I mean.

It’s that feeling that you get when your mind is racing, your palms start to sweat and your thoughts decide that they do not want to make the faintest connection to your vocal cords. And then, you become…

SPEECHLESS!

Has that ever happened to you met a potential business associate. You exchange greetings, you learn each others’ name, and then the conversation goes deeper with the one question that makes you cringe… “So, what do you do?”

For many Virtual Assistants this is the most dreaded question because they do not know how to clearly convey the problems of their target market (if they have one), or how they solve those problems effectively.

What Are the 5 Pieces?

There are 5 critical pieces to masterfully articulating your value as a business owner and making strong connections. When you are face to face with a conversation partner keep the following conversation pieces in mind.

1 ~ Choose A Target Market

Having a target market gives great subject matter on which to have business conversations. If you tend to be on the shy side, focusing your attention on a separate group of people will give you the confidence needed to add more fuel to your conversation fire. If your target market is business coaches, you can talk about how that stresses that they experience with owning and operating their coaching practice. Then move to piece #2. Continue Reading>>

Wil Hart on December 5, 2012

The VA Success Cafe: Episode 5

The easiest way to attract new prospects to your business is to focus on a target market. What is a target market? Why is it very important to choose just one? How will doing this make your life easier and getting new business more fun? Find the answers in this audio.

Wil Hart on June 27, 2011

Get New Clients, How? – Part 2

Clearly Talk About What You Do

A clear message always leads to better understanding. Have you ever been in an airport and a heard a voice come over the PA system? Sometimes, the message that the announcer dispenses is very unclear. You cannot determine if the airplane that you plan to catch has begun the boarding process or if the doors have already been locked. In a situation like this, hopefully you are in full view of what is going on at the gate where you plan to take off. How frustrating! Now, think about when you are telling someone about your profession. Does the person who is listening to you have a clear picture of how you serve your clients? Can they determine that you are a service professional? Continue Reading>>

Wil Hart on June 24, 2011

How to Identify YOUR Target Market

One question Virtual Assistants ask as they are starting their business is, “Which businesses are best to target that will need a virtual assistant?” That question is a good one, indeed! Oftentimes it is important to answer a question with a more piercing question. Therefore, I want to look into the ‘which businesses need a VA’ question with yet another question. My question is this, “What problems do you solve as a VA?” Continue Reading>>

Wil Hart on June 3, 2011

Successful Marketing Part II – Who is Your Target Market?

What is your answer to the question in the title of this blog post? If your answer is, “I don’t know”, this post is designed for you. If you do already have a target market, you will get some helpful reminders as to why it is imperative for you as a business owner to focus on serving that market. Continue Reading>>