Feed on Posts or Comments

Marketing Networking Target Market

Get New Clients, How? – Part 2

Clearly Talk About What You Do

A clear message always leads to better understanding.  Have you ever been in an airport and a heard a voice come over the PA system?  Sometimes, the message that the announcer dispenses is very unclear.  You cannot determine if the airplane that you plan to catch has begun the boarding process or if the doors have already been locked.  In a situation like this, hopefully you are in full view of what is going on at the gate where you plan to take off.  How frustrating!  Now, think about when you are telling someone about your profession. Does the person who is listening to you have a clear picture of how you serve your clients?  Can they determine that you are a service professional?      Continue Reading>>

Networking

Use Social Media To Attract Ideal Clients

Social media is everywhere – it cannot be ignored. The most popular networks for small business owners are: Facebook, Twitter and LinkedIn. Chances are that you have a profile in each of these and strive to be pretty active. But is your activity leading to productivity?

Social MarketingBeing active in the social networks is much like networking in person – if you’re doing it correctly. You should be making personal connections with people, having real conversations with them and above all, adding value to their lives and businesses. Those in your network will appreciate your efforts to be truly and genuinely helpful. Online or offline, this spirit is absolutely client attractive.

At first, it may start out with the little things like responding to a group question, or leaving your feedback on a blog post you saw in your Twitter stream. But if you’re genuinely helping people, being friendly and conversing with others, people notice. Then, you’ll be known as the “expert” in the group, the go-to person that everyone waits to hear from. And sometimes, you’ll be exactly the person a potential client is looking for to help them solve a challenge they’re facing.

Continue Reading>>