Marketing Mindset Target Market Virtual Assistant
You can become a very successful Virtual Assistant if you focus on the right things at the right time. For example, if you are interested in becoming a virtual assistant but have not yet started your business, that is the perfect time to focus on YOU. Here are some things that you want to consider.
You Focus
Do you have: Continue Reading>>
Do you have enough clients? There are several ways for you to fill your business with ideal clients. However, if you do not have enough clients as you read this article, you haven’t found or implemented the steps to have a full practice.
One way that you can showcase your expertise to an audience who is waiting to hand you their credit cards is to follow the practical advice found here. So, keep reading if you want more clients to pay you to be their Virtual Assistant. Are you with me so far? Good!
Have you ever shot fish in a barrel? Not likely. But, that expression is a good way to look at finding clients. Do you want prospecting to be easier? Would you like for people who know you to be able to easily refer you business? Of course you do! Therefore, I won’t ask you any more silly questions because I know that you want to add more ideal clients to your business. Here is how you do it.
The demography of the clients you want in your business is crucial. Why? Demographics allow you to find oodles of ideal prospects in one place. It is similar to having a school of your favorite fish in a barrel. This is very simple. But, you must decide what group of people you want to serve. If you were to write out the demographics of the clients that you want to work with, what would that look like? The following questions will help you to figure this out.
Demographics:
When you decide to focus on serving a specific group of people in a specific industry, your clients win, you win, every one WINS! Why is this true? Think about this for a moment. If you identify yourself as one who specializes in solving specific problems for a specific group of people, your target market will stand up and say, “This is the Virtual Assistant that I need to help me grow my business!”
You should have clear-cut goals when it comes to marketing your business. One of those goals is to speak directly to the pain that your prospective clients are facing while demonstrating how to alleviate them of that pain. If you work with IT professionals and help them to manage their calendar, accounting and contacts, wouldn’t you want to find that specific group in droves? Of course!
It is imperative that you choose a target market so that you can locate many prospective clients at one time and show up as The Solution that they have been searching for. Marketing is simply a matter if putting your services in plain view of people who are already looking for you. I know you need more clients. Make the task of finding new clients easier on yourself by choosing a target market so that you can find ideal prospects en masse!
Business Management Podcast Target Market Virtual Assistant
Ideal Clients are like awesome friends. They invigorate you and inspire you to do your VERY BEST work. They give you great energy and help you to go the extra mile because they are such fantastic people. The work relationship that you create soon becomes a friendship because Ideal Clients are easy to become attached to. They possess the personality traits and qualities that you enjoy being around. Look at your closest friends and past work associates. Who in those groups would you say possess ideal qualities? As a Virtual Assistant, you surely want to fill your practice with people who have those traits. It will enable you to build a business that you thoroughly enjoy.
Creating compelling marketing materials is an exercise you cannot afford to skip or rush through. Your marketing materials are critical to your overall marketing strategy and brand. One of the important components in your marketing materials is "your story".
Your story, of how you decided to become a Virtual Assistant is a great way to educate your target audience about you, your expertise and your passion. Your "why" is just as important as your expertise because it makes you relatable. Marketing your business should be authentic and real. You don’t want to come across as sales-y or pushy. No one likes the used car salesman approach. So make your marketing materials stand out with your story.
How do you include your story in your marketing materials?
Writing a heartfelt message to your website visitors on your "About Me" page is one way to convey your story. Many people look at the "About" tab first to see who they are visiting. Who does this website belong to? Why did they start their business? What is their passion? And most importantly, they are looking for a connection with you. Why should they hire you?
While you want to be honest about your story and your journey to becoming a Virtual Assistant, you don’t want to share private information. No one really wants to hear the sordid details of your divorce. As much of a hardship as this is, that’s a little too real for a first time visitor.
Instead, focus on your main "why", really drill down as to what motivated you to start your own business and work so hard. While divorce is an unfortunate event in your life, the real motivator was that you had to find a flexible career that allowed you to take care of your children. Almost anyone can relate to you wanting to provide for your children and raise them on your own. By giving your website visitors a compelling "About Me" page, you are giving them a reason to find out more about you, your services and your expertise.
Another way to use your story in your marketing materials is to relate to your target audience based on the solutions you provide. For example, you could add something like this to your services page:
"Taking care of your family, your house and a successful business isn’t easy. There just doesn’t seem to be enough hours in the day to take care of everything and everyone else…let alone yourself. I know exactly how you feel, and I want to help you. I can help you get back some precious time in your day by taking care of tasks like…"
By using an example like the one above, you are speaking directly to their problems, identifying with them as someone who knows what it feels like to be overwhelmed, and then offering them a solution.
These are just a few ways you can incorporate your story into your marketing materials. But, including them is part of the key to your success by identifying with your target audience. What other ways have you used your story in your marketing materials? Share your thoughts with me by posting a comment!