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Use The Caterpillar Method Of Business Growth

Monarch life stagesThere are so many examples in the insect world that can help you with building your Virtual Assistance business. Stretch your imagination for a bit and try to think as if you were a caterpillar.

Have you ever wondered if a caterpillar looks forward to becoming a beautiful monarch butterfly? As a human, we can sit back and thoroughly appreciate this fascinating process.

Even people who find caterpillars icky or creepy, likely find immeasurable beauty in the monarch. Do you find it lovely?

Why should you consider thinking like a caterpillar?

The monarch butterfly has 4 stages of its life. What stage of your Virtual Assistance business are you in? What is your BIG PICTURE goal? I hope that you look forward to creating a business as gorgeous as the monarch (but with a longer life-span).

Phase I – Foundation Continue Reading>>

Business Management Marketing Motivation

#005 VA Success Cafe: Dominate In December – Part II

Business Management Marketing Motivation

#004 VA Success Cafe: Dominate In December – Part I

Marketing Motivation

How To Win During the Sluggish Season

To-Do List - Win - Dry Erase BoardAs time draws closer to the end of the 2013, I hope that you are not thinking of slowing down in your efforts to grow your business!

NOW is the time to kick your business activity into a higher gear. Rev your engine and step up your Virtual Assistance game. You may ask, ‘How do I do that?’ That is a very important question and I have an answer for you. But, before I answer your question, let me tell you why it is imperative for you to do so.

Why Kick Into A Higher Gear Now?

‘Tis the season for slowing down and getting lazy. It is possible that you as a business owner may feel that this year is finished. That is far from true. There are 46 days left in this wonderful year. You, my friend, should make the best of it. Avoid the sluggishness that occurs in November and December and use the remaining time to light a spark under your business.

Many of your competitors will not read this message and you can get the edge over them. By stepping up your game, you can use the next 6 weeks to build traction and gain momentum as you blaze a trail in January! How will this benefit your Virtual Assistance business? Think about it for a moment. A sluggish November and December leads to a sluggish January. Do you want to start the new year at full speed? Continue Reading>>

Marketing Networking Skill Development Target Market

5 Pieces To Effective Business Conversations

five men with jigsaw puzzlesHave you ever had that feeling? You know what I mean.

It’s that feeling that you get when your mind is racing, your palms start to sweat and your thoughts decide that they do not want to make the faintest connection to your vocal cords. And then, you become…

SPEECHLESS!

Has that ever happened to you met a potential business associate. You exchange greetings, you learn each others’ name, and then the conversation goes deeper with the one question that makes you cringe… “So, what do you do?

For many Virtual Assistants this is the most dreaded question because they do not know how to clearly convey the problems of their target market (if they have one), or how they solve those problems effectively.

What Are the 5 Pieces?

There are 5 critical pieces to masterfully articulating your value as a business owner and making strong connections. When you are face to face with a conversation partner keep the following conversation pieces in mind.

1 ~ Choose A Target Market

Having a target market gives great subject matter on which to have business conversations. If you tend to be on the shy side, focusing your attention on a separate group of people will give you the confidence needed to add more fuel to your conversation fire. If your target market is business coaches, you can talk about how that stresses that they experience with owning and operating their coaching practice. Then move to piece #2. Continue Reading>>

Achieving Goals Business Management Marketing Mindset Organization Skill Development Transition

5 Keys To Becoming A Successful Virtual Assistant

In 2009, there were 27.5 million businesses in the United States, according to Office of Advocacy estimates (per a report published in January 2011). What does that mean for you?

A) That number has only increased since 2009.
B) EVERY single one of those businesses needs some type of administrative support to function and be profitable.
C) There is more opportunity for you to be successful than ever before.

Since you have expressed an interest in becoming a Successful Virtual Assistant, I want to share with you all the tips, short cuts and resources that were not available to me when I first got started. I had to figure out on my own most of the things that I learned. I hope that you will utilize the tools that I give you so as to make your journey a LOT less stressful than mine turned out.

Fortunately, I kept track of every step I took, every mistake I made and everything that worked along the way. I didn’t have a real reason for doing so at the time, but I’m SO glad I did because now I can share them with you. When I look back I see that there are 5 critical keys you need to start and build a successful Virtual Assistance company:

1. Mindset: You may not realize it now, but to be successful as an entrepreneur, you have to THINK like an entrepreneur. As employees, we are conditioned to do what others tell us. Someone else typically decides our schedule, how much we get paid, who we work with and what projects we work on. When you become self-employed, YOU call all the shots. This is probably one of the things that is most attractive to you about the opportunity to be a Virtual Assistant. However, you must understand that you will have to go through some growing pains to make-over your mindset. You cannot operate your business they way you function as an employee. It simply won’t work. If you avoid working through this transition it could be the ONE thing that can make or break your business.

2. Infrastructure: What makes up the infrastructure of your company?  Here are a few things to consider: 1) Insurances – health, life, disability, dental etc. 2) Technology – computers, phones, an online presence etc.  3) Operations – you must have operational systems in place such as accounting, tax filing, setting up new customers, processes for working with customers, etc. 4) Structure – will you set up an LLC or a Sole Proprietorship?  5) Finances – it takes money to make money. Considering these important matters and making well-informed decisions about which situations will work best for you, will enable you to start and manage a successful company.

3. Marketing: Marketing your services and getting clients boils down to one thing, ‘Offering solutions to people who are already looking for them.’ You don’t have to “hawk your wares”, you don’t have to convince people to hire you and you don’t have to take any opportunity that comes along. Marketing at it’s best is simple, focused and consistent. Those who do not market their company tend to find themselves out of business very soon. The best thing that you can do for your business is to know how to generate leads and enroll new clients. You do not want to wait to figure this out. You can develop a marketing plan even before you have made your first dollar, taking advantage of the resources, relationships and opportunities already within your reach.

4. Transition: Having a PLAN around your transition from Executive Assistant to Virtual Assistant will help you to make the leap from employee to entrepreneur smoothly. Please do not quit your job and then ‘hope for the best’. That is NOT a plan that leads to success. You want to make sure that you have not only your infrastructure in tact, but also a step by step plan that has dates attached to keep you focused. This plan gives you time and space to make the transition. In your mind you may think you can “wave a wand” and make the changes you need to make overnight. But that is an unrealistic view. Mapping out a realistic plan will help you to make steady progress, avoid unnecessary stress and minimize wasted time and wasted money.

5. Building Your Business: When you work for someone else, that company does all of the heavy lifting for you as an employee. The company is responsible for building the business so that you will have a place to work each day. Now, YOU are responsible for whether you win or lose. Success or failure is 100% in YOUR hands! You, therefore, have to perform all of the needed tasks to REMAIN in business. This includes constantly upgrading your skill set, setting up systems, marketing consistently and more.

If you would like help with each of these 5 Keys, I invite you to join me for a FREE training call on Thursday, May 31st, entitled “How to Use the Skills You Already Have to Add An Additional $500 – $5,000 to Your Monthly Income…Working From Home”. Click HERE to get the dial-in details!

Networking Virtual Assistant

Marketing VA’s: How They Help Entrepreneurs Grow Their Business

One of the best ways to grow your business and earn more income, is to specialize in a specific type of virtual assistance.  One option is to offer marketing support services.  There is an ever growing need for marketing virtual assistants, particularly those who specialize in Internet marketing.

The two things EVERY business owner wants are 1) to make more money in their business and 2) to have more time to enjoy being self-employed.  A VA who specializes in marketing and is directly connected to creating more profits and increased productivity will make herself invaluable to her clients.  This type of virtual assistance is not just about supporting the entrepreneur to run their business effectively or waiting for the client to ask for help.  It’s about taking initiative and being proactive about completing tasks and projects that create more opportunities for exposure and revenue in the client’s business.

Speakers, authors, coaches and consultants are part of the growing group of business owners who are hiring VA’s to help them market their business effectively.  They’ve found that they just don’t have the time or the expertise to market themselves and their services .  To create the desired results, marketing needs to be done in a focused and consistent way.  By hiring a VA who specializes in marketing support, business owners can focus on their gifts and developing their business, while the VA executes their marketing plan to attract more clients and customers. Continue Reading>>