Networking is a great way to meet people and build your business. While it may be easy for some people to just strike up a conversation and make all the right connections, it actually takes work to network. But the more successful you are at networking, the more successful you will be in your business.
One of the biggest indicators of your success as a networker is your attitude. Believe it or not, you demeanor says a lot about you before you even open your mouth. For example, think about the last time you went to the mall and sat on one of the benches to rest your feet and drink some water. What did you do? Well, if you’re like most of us, you watch people.
You know, you looked at all the people walking by you and thought about who they were and what they were doing and thinking…all in the blink of an eye. Admit it, you summed them up based on the way they carried themselves.
People make those same assumptions about you.
So, to ensure that you are networking for success, take these steps to make sure you are projecting the right attitude:
- Smile. It might be a cliché but a smile is worth a thousand words. People will be instantly drawn to you or repelled by you based on your smile. Make sure it’s sincere and inviting. Don’t know what that looks like? Picture yourself at your happiest: think of your kids, your favorite vacation spot, etc. That’s the happy look you want.
- Stand up straight. Now, I know this all sounds like your mother talking to you, but the rule still hold true. Standing up straight and being confident makes other people want to meet you and get to know you. Nothing is more attractive than self-confidence.
- Genuinely listen to others. Make sure you focus on the other person, their story and their background. Building a relationship with them first is the best way to build a connection for life. There’s a reason for the saying, “Your net worth is directly proportional to your network.” Make sure you are making lifelong connections.
Taking a few moments to get an attitude adjustment can make all the difference in your networking. By making these few changes, you will find yourself looking forward to getting out there and meeting other people. Networking is supposed to be fun and exciting, not boring and a waste of time.
One last way to ensure you are getting the most out of any networking event is to make sure you only attend the networking events that make sense for you and your business. For example, if your ideal client is real estate agents, make sure you attend a networking event where you know real estate agents will be attending. Don’t just go to the next Chamber of Commerce meeting because you “might” find a potential client. In the long run, this will be futile and tarnish your perception about networking.
Remember networking is about building relationships and making connections. Make sure you project the right vibes so people will want to connect with you. And make sure you’re in the right place at the right time to make those connections.
Being active in the social networks is much like networking in person – if you’re doing it correctly. You should be making personal connections with people, having real conversations with them and above all, adding value to their lives and businesses. Those in your network will appreciate your efforts to be truly and genuinely helpful. Online or offline, this spirit is absolutely client attractive.