Small Business Marketing – Virtual Assistant Success Strategies

Wil Hart on December 11, 2013

Use The Caterpillar Method Of Business Growth

There are so many examples in the insect world that can help you with building your Virtual Assistance business. Stretch your imagination for a bit and try to think as if you were a caterpillar.

Have you ever wondered if a caterpillar looks forward to becoming a beautiful monarch butterfly? As a human, we can sit back and thoroughly appreciate this fascinating process.

Even people who find caterpillars icky or creepy, likely find immeasurable beauty in the monarch. Do you find it lovely?

Why should you consider thinking like a caterpillar?

The monarch butterfly has 4 stages of its life. What stage of your Virtual Assistance business are you in? What is your BIG PICTURE goal? I hope that you look forward to creating a business as gorgeous as the monarch (but with a longer life-span).

Phase I – Foundation Continue Reading>>

Wil Hart on April 12, 2013

How Can You Eat An Elephant

Running a business has been compared to eating an elephant! That is a weighty thought when you consider that an elephant may not be able to fit into your home, let alone on your dinner plate. Similarly, thinking about starting a business (or keeping up with the one you have) may seem daunting.

Is the goal of running a successful Virtual Assistance business elephantine in your mind? Believe me, it’s totally okay if that is how you feel at this time. Many people want to become a Virtual Assistant because they have been laid off from their job. Many others feel that they have hit the glass ceiling of compensation and thus feel under-appreciated and under paid. Some want to be home when their children arrive home from school. Still, others are caring for ill relatives and need to earn a living on their own time. These various situations motivate individuals to look for another vehicle that will enable them to create their lifestyle. What is your reason? Continue Reading>>

Wil Hart on January 16, 2013

The VA Success Cafe: Episode 9

You can only do so much marketing by speaking to prospective clients face to face. The marketing materials that you use however, can speak for you and your Virtual Assistance business 24 hours a day. It is imperative that your marketing message, both spoken and written be clearly understood by those who hear or see it. If you have a website, business cards, flyers or any other marketing collateral, what should be included in your message? Find out by clicking the play button on this audio.

Wil Hart on December 19, 2012

The VA Success Cafe: Episode 7

Standing apart from your competition can be accomplished in a few simple ways. After all, marketing is merely presenting your solutions to people who are already looking for them. In this audio, we discuss a few ways to make sure that your Virtual Assistance business can stick firmly in the minds of people that you meet. A few tweaks to your business card and website can do the trick. You also want to clearly articulate who you are and what you do. You have to listen up to see how to can improve your “scent-hound” skills.