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Business Management Marketing

Use The Caterpillar Method Of Business Growth

Monarch life stagesThere are so many examples in the insect world that can help you with building your Virtual Assistance business. Stretch your imagination for a bit and try to think as if you were a caterpillar.

Have you ever wondered if a caterpillar looks forward to becoming a beautiful monarch butterfly? As a human, we can sit back and thoroughly appreciate this fascinating process.

Even people who find caterpillars icky or creepy, likely find immeasurable beauty in the monarch. Do you find it lovely?

Why should you consider thinking like a caterpillar?

The monarch butterfly has 4 stages of its life. What stage of your Virtual Assistance business are you in? What is your BIG PICTURE goal? I hope that you look forward to creating a business as gorgeous as the monarch (but with a longer life-span).

Phase I – Foundation Continue Reading>>

Marketing Motivation

How To Win During the Sluggish Season

To-Do List - Win - Dry Erase BoardAs time draws closer to the end of the 2013, I hope that you are not thinking of slowing down in your efforts to grow your business!

NOW is the time to kick your business activity into a higher gear. Rev your engine and step up your Virtual Assistance game. You may ask, ‘How do I do that?’ That is a very important question and I have an answer for you. But, before I answer your question, let me tell you why it is imperative for you to do so.

Why Kick Into A Higher Gear Now?

‘Tis the season for slowing down and getting lazy. It is possible that you as a business owner may feel that this year is finished. That is far from true. There are 46 days left in this wonderful year. You, my friend, should make the best of it. Avoid the sluggishness that occurs in November and December and use the remaining time to light a spark under your business.

Many of your competitors will not read this message and you can get the edge over them. By stepping up your game, you can use the next 6 weeks to build traction and gain momentum as you blaze a trail in January! How will this benefit your Virtual Assistance business? Think about it for a moment. A sluggish November and December leads to a sluggish January. Do you want to start the new year at full speed? Continue Reading>>

Business Management Marketing Target Market

#001 VA Success Cafe: Successfully Close New Business

Marketing Mindset Target Market Virtual Assistant

It’s ALL about YOU (… or is it?)

customer 2You can become a very successful Virtual Assistant if you focus on the right things at the right time. For example, if you are interested in becoming a virtual assistant but have not yet started your business, that is the perfect time to focus on YOU. Here are some things that you want to consider.

You Focus

Do you have: Continue Reading>>

Business Management

You Can Make Finding Clients Easy

Do you have enough clients? There are several ways for you to fill your business with ideal clients. However, if you do not have enough clients as you read this article, you haven’t found or implemented the steps to have a full practice.

One way that you can showcase your expertise to an audience who is waiting to hand you their credit cards is to follow the practical advice found here. So, keep reading if you want more clients to pay you to be their Virtual Assistant. Are you with me so far? Good!

Have you ever shot fish in a barrel? Not likely. But, that expression is a good way to look at finding clients. Do you want prospecting to be easier? Would you like for people who know you to be able to easily refer you business? Of course you do! Therefore, I won’t ask you any more silly questions because I know that you want to add more ideal clients to your business. Here is how you do it.

The demography of the clients you want in your business is crucial. Why? Demographics allow you to find oodles of ideal prospects in one place. It is similar to having a school of your favorite fish in a barrel. This is very simple. But, you must decide what group of people you want to serve. If you were to write out the demographics of the clients that you want to work with, what would that look like? The following questions will help you to figure this out.

Demographics:

  • What industry does your favorite clients work in?
  • Which professionals need your services? (i.e. interior designers, real estate agents, professional organizers etc.)
  • Where can you find these professionals in large groups?

When you decide to focus on serving a specific group of people in a specific industry, your clients win, you win, every one WINS! Why is this true? Think about this for a moment. If you identify yourself as one who specializes in solving specific problems for a specific group of people, your target market will stand up and say, “This is the Virtual Assistant that I need to help me grow my business!”

You should have clear-cut goals when it comes to marketing your business. One of those goals is to speak directly to the pain that your prospective clients are facing while demonstrating how to alleviate them of that pain. If you work with IT professionals and help them to manage their calendar, accounting and contacts, wouldn’t you want to find that specific group in droves? Of course!

It is imperative that you choose a target market so that you can locate many prospective clients at one time and show up as The Solution that they have been searching for. Marketing is simply a matter if putting your services in plain view of people who are already looking for you. I know you need more clients. Make the task of finding new clients easier on yourself by choosing a target market so that you can find ideal prospects en masse!

Target Market

How to Identify YOUR Target Market

One question Virtual Assistants ask as they are starting their business is, “Which businesses are best to target that will need a virtual assistant?” That question is a good one, indeed!  Oftentimes it is important to answer a question with a more piercing question.  Therefore, I want to look into the ‘which businesses need a VA’ question with yet another question.  My question is this, “What problems do you solve as a VA?”      Continue Reading>>

Marketing Target Market Virtual Assistant

Get New Clients, How? – Part I

POSITIONING

With any endeavor in life, we try to put ourselves in the best position possible to get the things we need in life.  When you were in grade school perhaps you thought about going to college so that you would be in a better “position” to obtain a good paying job.  (More than likely you weren’t taught to start your own business when you were in high school).  Now that you are running your own business, it is your ultimate goal to make your business a thriving one.      Continue Reading>>

Marketing Target Market Virtual Assistant

Marketing Networking Virtual Assistant

Successful Marketing – Part I

At EA to VA we have conducted several surveys over the past several years.  The most popular question that we receive is, “How do I get clients and run a successful business?”  This is a very important question.  If you belong to the EA to VA community, you know that there are many resources available to you that will teach you how to run a solid Virtual Assistance business.  We encourage you to keep following the blog and post comments and questions when they arise.  Also, take advantage of the many resources within the weekly ezine. Continue Reading>>