Tag: Marketing
Use The Caterpillar Method Of Business Growth
There are so many examples in the insect world that can help you with building your Virtual Assistance business. Stretch your imagination for a bit and try to think as if you were a caterpillar.
Have you ever wondered if a caterpillar looks forward to becoming a beautiful monarch butterfly? As a human, we can sit back and thoroughly appreciate this fascinating process.
Even people who find caterpillars icky or creepy, likely find immeasurable beauty in the monarch. Do you find it lovely?
Why should you consider thinking like a caterpillar?
The monarch butterfly has 4 stages of its life. What stage of your Virtual Assistance business are you in? What is your BIG PICTURE goal? I hope that you look forward to creating a business as gorgeous as the monarch (but with a longer life-span).
Phase I – Foundation Continue Reading>>
How To Win During the Sluggish Season
As time draws closer to the end of the 2013, I hope that you are not thinking of slowing down in your efforts to grow your business!
NOW is the time to kick your business activity into a higher gear. Rev your engine and step up your Virtual Assistance game. You may ask, ‘How do I do that?’ That is a very important question and I have an answer for you. But, before I answer your question, let me tell you why it is imperative for you to do so.
Why Kick Into A Higher Gear Now?
‘Tis the season for slowing down and getting lazy. It is possible that you as a business owner may feel that this year is finished. That is far from true. There are 46 days left in this wonderful year. You, my friend, should make the best of it. Avoid the sluggishness that occurs in November and December and use the remaining time to light a spark under your business.
Many of your competitors will not read this message and you can get the edge over them. By stepping up your game, you can use the next 6 weeks to build traction and gain momentum as you blaze a trail in January! How will this benefit your Virtual Assistance business? Think about it for a moment. A sluggish November and December leads to a sluggish January. Do you want to start the new year at full speed? Continue Reading>>
Business Management Transition Virtual Assistant
5 Steps To Starting A Virtual Assistance Business
You are likely reading this article because you have a vast array of skills as an administrative professional. In a previous time, you may have been an executive assistant for a large company. Or, you developed your skills supporting a wide range of professionals who needed help with their administrative tasks.
Now, you are looking for another option. The possibility of using your admin support skills to start your own business has become very appealing to you. There are probably 100 reasons why you are interested in started your own Virtual Assistance business.
To name a few, you may desire to:
1. Dictate your own schedule and income
2. Work for the best boss in the world – YOU!
3. Spend more time with family and friends
4. Take better care of an aging relative
5. Retire with grace
The list can go on for miles. The important thing to keep in mind is the motivating force for you. Why are you driven to learn more about building your own business? Your reason is important to me as well. It is so important that I want to share with you 5 keys to keep in mind when starting your VA business from scratch!
The fun part about the steps that I am going to share with you is that you can do them in any order. You have to take the lead and decide which is the next best step for your current circumstances. Heck! You can even do two steps at the same time!
Step 1: Set Up Your Infrastructure Continue Reading>>
Marketing Networking Skill Development Target Market
5 Pieces To Effective Business Conversations
Have you ever had that feeling? You know what I mean.
It’s that feeling that you get when your mind is racing, your palms start to sweat and your thoughts decide that they do not want to make the faintest connection to your vocal cords. And then, you become…
SPEECHLESS!
Has that ever happened to you met a potential business associate. You exchange greetings, you learn each others’ name, and then the conversation goes deeper with the one question that makes you cringe… “So, what do you do?”
For many Virtual Assistants this is the most dreaded question because they do not know how to clearly convey the problems of their target market (if they have one), or how they solve those problems effectively.
What Are the 5 Pieces?
There are 5 critical pieces to masterfully articulating your value as a business owner and making strong connections. When you are face to face with a conversation partner keep the following conversation pieces in mind.
1 ~ Choose A Target Market
Having a target market gives great subject matter on which to have business conversations. If you tend to be on the shy side, focusing your attention on a separate group of people will give you the confidence needed to add more fuel to your conversation fire. If your target market is business coaches, you can talk about how that stresses that they experience with owning and operating their coaching practice. Then move to piece #2. Continue Reading>>
3 Things You Fail To Do In Your Business
Have you ever baked a cake? Imagine for a moment that you were baking a red velvet cake. However, you failed to include you flour, sugar and red food coloring. Would the finished product be a success? I don’t think so!
What about your Virtual Assistance business? If you are missing key ingredients, how do you expect to accomplish your goals? Make sure that you do not fail to generously use the following three key ingredients for baking up business success.
Those ingredients are Planning, Focus and Completion.
Planning
If you do not know where you are going, any road will take you there. Almost everything conceivable has a vision, action steps and progress. When you decide to bake a cake, you have likely seen the finished product in one form or another. It may have been a picture or you could have tasted the delectable item.
The same is the case with your business. You know what your version of success looks like. One of the easiest ways to measure that is in terms of income generated. Why? Most businesses are designed to produce revenue. The health of the business can be determine by its’ profits. You should already know your revenue goal for the year, for the month and for each week.
Now that you have those numbers written on paper, you will need to determine what activities will enable you to reach these goals. The amount you charge your clients should be clear. The number of clients you need to have each month should be stated. Your marketing strategies for acquiring clients must be recognized. And you need to measure your activity and your results. You should have a detailed plan with a copy of it on your desk for daily review.
Focus
When your cake pan is in the oven, the mixture of ingredients in that pan is ready for intense heat. This is the only way to bring about the finished product; focused, intense heat. Are you putting focused heat into your work? It is one thing to have a plan, but undistracted follow through on that plan is of paramount importance.
Of course you wear many hats as an entrepreneur. Still, a successful business is the result of many projects and tasks being carried out with committed focus. Take a look around your office. How many projects, tasks and follow up appointments are waiting on your attention? After acknowledging these matters, you can progress towards the third ingredient.
Completion
What indicators make it apparent that a baking cake is almost done? Your nose gives you a hint. A better and more accurate gauge is your clock. Likewise, put a time stamp on all of the projects and tasks that you need to complete. Be realistic in your assessment. If you need to get a new website up and running, there is no need to block off three months for this project. Also, when it comes to marketing your business, you should have specific activities noted on your calendar for each month and each week. Note as well, the day and time that you will engage in your marketing activity. Do these to completion!
It is certainly difficult to focus on and complete projects and tasks in this day and age. We live in an era of many distractions and shiny objects. At the same time, if you want your Virtual Assistance business to be a success for you and your family, it is imperative that you know what your vision of success looks like. Plan out the work that it takes to bring that vision about. Focus with intense heat on all of the projects and tasks that will enable you to fulfill your vision. Do not stop working until you have completed every project and task. When you generously apply these three ingredients, your success is certain!