Tag: Marketing

In 2009, there were 27.5 million businesses in the United States, according to Office of Advocacy estimates (per a report published in January 2011). What does that mean for you?

A) That number has only increased since 2009.
B) EVERY single one of those businesses needs some type of administrative support to function and be profitable.
C) There is more opportunity for you to be successful than ever before.

Since you have expressed an interest in becoming a Successful Virtual Assistant, I want to share with you all the tips, short cuts and resources that were not available to me when I first got started. I had to figure out on my own most of the things that I learned. I hope that you will utilize the tools that I give you so as to make your journey a LOT less stressful than mine turned out.

Fortunately, I kept track of every step I took, every mistake I made and everything that worked along the way. I didn’t have a real reason for doing so at the time, but I’m SO glad I did because now I can share them with you. When I look back I see that there are 5 critical keys you need to start and build a successful Virtual Assistance company:

1. Mindset: You may not realize it now, but to be successful as an entrepreneur, you have to THINK like an entrepreneur. As employees, we are conditioned to do what others tell us. Someone else typically decides our schedule, how much we get paid, who we work with and what projects we work on. When you become self-employed, YOU call all the shots. This is probably one of the things that is most attractive to you about the opportunity to be a Virtual Assistant. However, you must understand that you will have to go through some growing pains to make-over your mindset. You cannot operate your business they way you function as an employee. It simply won’t work. If you avoid working through this transition it could be the ONE thing that can make or break your business.

2. Infrastructure: What makes up the infrastructure of your company?  Here are a few things to consider: 1) Insurances – health, life, disability, dental etc. 2) Technology – computers, phones, an online presence etc.  3) Operations – you must have operational systems in place such as accounting, tax filing, setting up new customers, processes for working with customers, etc. 4) Structure – will you set up an LLC or a Sole Proprietorship?  5) Finances – it takes money to make money. Considering these important matters and making well-informed decisions about which situations will work best for you, will enable you to start and manage a successful company.

3. Marketing: Marketing your services and getting clients boils down to one thing, ‘Offering solutions to people who are already looking for them.’ You don’t have to “hawk your wares”, you don’t have to convince people to hire you and you don’t have to take any opportunity that comes along. Marketing at it’s best is simple, focused and consistent. Those who do not market their company tend to find themselves out of business very soon. The best thing that you can do for your business is to know how to generate leads and enroll new clients. You do not want to wait to figure this out. You can develop a marketing plan even before you have made your first dollar, taking advantage of the resources, relationships and opportunities already within your reach.

4. Transition: Having a PLAN around your transition from Executive Assistant to Virtual Assistant will help you to make the leap from employee to entrepreneur smoothly. Please do not quit your job and then ‘hope for the best’. That is NOT a plan that leads to success. You want to make sure that you have not only your infrastructure in tact, but also a step by step plan that has dates attached to keep you focused. This plan gives you time and space to make the transition. In your mind you may think you can “wave a wand” and make the changes you need to make overnight. But that is an unrealistic view. Mapping out a realistic plan will help you to make steady progress, avoid unnecessary stress and minimize wasted time and wasted money.

5. Building Your Business: When you work for someone else, that company does all of the heavy lifting for you as an employee. The company is responsible for building the business so that you will have a place to work each day. Now, YOU are responsible for whether you win or lose. Success or failure is 100% in YOUR hands! You, therefore, have to perform all of the needed tasks to REMAIN in business. This includes constantly upgrading your skill set, setting up systems, marketing consistently and more.

If you would like help with each of these 5 Keys, I invite you to join me for a FREE training call on Thursday, May 31st, entitled “How to Use the Skills You Already Have to Add An Additional $500 – $5,000 to Your Monthly Income…Working From Home”. Click HERE to get the dial-in details!